‘Innovations’ Lingerie at Dunnes Stores

Ultimo Bra Queen, Michelle Mone (OBE), brings her lingerie expertise to Dunnes Stores.

Dunnes Stores has launched a great new line in innovative lingerie created by Ultimo founder, Michelle Mone, who has been awarded an OBE for her services to lingerie. ‘Michelle Innovations’ is a superior collection of lingerie to suit every occasion.

The new brand, ‘Michelle Innovations’ has been designed to create solutions to lingerie dilemmas at a purse friendly price (prices from 12 euro). The exclusive collection consists of 6 innovation products created to enhance the cleavage and smooth the body. From ‘The Lift’ (€20), a miracle bra to ensure maximum lift without compromising on comfort to the ‘Tummy Toner’ (€15) which supports and flattens the tummy.

We got our hands on the revolutionary cleavage bra, ‘The One’ which is also in the collection, it’s a fantastic comfortable wear and does amazing things for your cleavage without looking fake or forced – we love it!

There’s also the award winning ‘Multi-way’ (€20) bra, which can be worn five different ways, so whatever your wardrobe dilemma ‘Michelle Innovations’, available exclusively at Dunnes Stores, has the solution.

Michelle Mone OBE, said: “I’m so excited to be bringing my range of solution products to Dunnes Stores. Michelle Innovations is all about offering affordable fixes to your wardrobe dilemmas. I want women to feel instantly confident in whatever they chose to wear.”

Michelle Innovations is available at selected Dunnes Stores nationwide, for more info go to www.dunnesstores.ie.

Joanna for stylesiren.ie